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Making of 'Porsche, Just cruising'

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Date Added: 26th February 2014
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Johan Svensson and Kalle von Hausswolff take us through the process of creating their latest image: Porsche, Just cruising. With a special focus on gathering reference images and background shots, Johan and Kalle reveal the best techniques you can follow when creating your own project assets.



With this image, the background image was shot on location just outside of Cape Town and the 3D Porsche was then rendered into position and retouched into the foreground. We then created the car's surface properties, color, lighting and shadows which were then rendered and retouched into the final image to create the final look.


So to start, we collected a lot of references of cars that we liked (in total, over 50 images), to have a better understanding of what we wanted to achieve. We studied the lights, reflections and the technique behind these references and made some rough sketches. By looking at the sketches we decided to create a red Porsche 911 Turbo on a country road. We thought about Bsmart's studio at Cape Town as it would be a perfect solution for our needs this time.

It was rainy and cold in Sweden at this time of year and Kalle was to be leaving to South Africa for business purposes so we decided to do some shots at a location outside Cape Town, to give a sunny and shiny country road with the high South African mountains as the background. These are some of the shots of the surrounding.

Shot of a potential background scene possible for the image
Another potential background scene

Backplate and HDR shot

With an empty road and a camera setup, Kalle was ready to do the shot. To give realistic lighting and reflections of the surroundings of the car, a 32-bit HDRI was also shot at the position.

Johan, who was responsible for the 3D and retouch, then started to retouch the motion blur and color adjustments.

Getting shots of the scene

Adding motion blur and color adjustments

continued on next page >

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