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5 tips for impressing your client every time

If you create on behalf of a client then you’ll need to know how to impress them. Here we provide some tips for doing that every time.

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Introduction

Having worked in the creative industry for over a decade now, with most of the projects I’ve worked on being driven by a paying client I’ve had to be purposeful about trying to impress them. As we live in a market where consumer loyalty isn’t particularly common, we have to work even harder to keep our clients coming back again and again. We’ll see that there are some sure fire things that you can do to make your client feel special. By putting these into practice you should have happy clients!

Meet up with the client face to face

In a digital world with some clients based halfway around the world this isn’t always possible, but I would say where possible try and make it happen! The more you get to know a client the more they are going to feel relationally connected to you and therefore the more likely they are to keep coming back to you. As our focus is on creating 3D digital content we can often feel much more comfortable behind a computer screen sending emails and interacting with people as infrequently as possible. If you’re only ever at the end of an email then you’re client won’t have anywhere near as much of a concern dropping you over email.

On the other hand if you’ve made the effort to get to know them then they’re more likely to stick around. I also think clients are quite impressed in general when you make the effort to meet up with them. And don’t always make it because you’re doing a job for them or because you want something from them. Impress them with you commitment to them and their business.

Getting to know the client face to face will show them you care and value their business © Double Aye

Go above and beyond

Most clients at the very least expect you to do what they're paying you to do, but what sets the most successful artists apart is when they are prepared to go above and beyond what is asked of them. This could play out in a couple of different ways. Firstly, you could ask them during the specification phase what they could do to really wow them, at no extra cost. Give them some boundaries when you ask the question so that they don’t necessarily ask for the moon on a stick. But even just asking the question will impress them because they’ll know you want to do right by them and deliver them as good a deliverable as possible.

Secondly you could throw something extra in at the end that they weren’t expecting. This is really going to impress the client because it shows that you value them and are prepared to put in the extra effort for them. Make sure it doesn’t mess with what they’ve asked for and it always works well when you also give them the option to have the deliverable without it.

Going beyond what a client has asked for will impress them and show your commitment to the cause
© Double Aye

Deliver ahead of schedule

What client isn’t impressed by this? I appreciate that some projects, or even a lot of projects, run right to the wire and the thought of delivering them early is out of the question, let alone the fact that clients often ask for changes right up to the deadline! Yep, I get that. This isn’t achievable every time but if you’re able to do it once in a while then you’re client will definitely appreciate it. Now a word of caution here. Make sure you don’t deliver it so early that they question why they’re paying you so much to do the job!

Getting your work delivered a few days in advance will impress your clients and help them, especially if they're up against a deadline themselves  © Double Aye

Take their feedback on board

You can impress your clients not just by taking their feedback on board but by doing it willingly and non-defensively. By taking genuine note of a client’s feedback you can make sure that you implement on the next job you do for them. This not only impresses them but also communicates that you listen to them and value their opinion. There’s nothing worse for a client then when their supplier keeps making the same error over and again despite flagging it up each time. Sometimes feedback from a client can be hard to take. We think we know best and at times maybe we do, but humbling yourself and taking note of it will do wonders to the relationship you have with your client.

Taking and actioning feedback from a client shows real strength of character, and this will impress
your client © Double Aye

Make your work unique

This is probably pretty obvious but the more you can make your work unique, standing above the shoulders of any competitor, the more impressed your client is going to be. We all know how that feels don’t we? When we see a visual or an animated short that just blows us away. We think how have they created something so incredible. We want to create that reaction with our client. Now it’s important to know that creating work that is unique is not easy. We naturally default into our comfort zone or into just copying the style of other people. But if we do this too much we only end up replicating the work of others rather than truly innovating. One of the easiest ways to do this is to take a variety of inspiration from other fields and art forms. If you’re able to make your work stand out from your competitors you’ll give your client that wow moment when they open up your work on their computer, or when you present it to them.

Delivering unique work speaks volume to your client. Give them the wow factor when you send
your work over © Double Aye

When reflecting on the hundreds of clients that I’ve worked for, I know that impressing some of them has been easier than others, and that some clients have been far from impressed. It isn’t a perfect science but is rather about getting to know your client’s individually and discovering what impresses them specifically. By targeting your approach in this way you’ll find the most amount of success. If you’ve got any other ideas or suggestions then we would love to hear them in the comments below.

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