Check out the Snappers Facial Rig for Maya, (also available for 3ds Max), featuring incredible detail and controls.
PolyFX v2.0 is a script for 3ds Max that allows for a multitude of procedural geometric animations.
Zynga Breathes New Life Into FarmVille 2 Using Autodesk 3ds Max
See how Zynga used Autodesk's 3ds Max to bring Farmville 2 to life.
Demolition Master is a 3ds Max tool based on Thinknig Particles for the creation of all kinds of destruction.