This is an extended section containing more detailed information regarding the production of the Toyota Matrix commercial. Since I am specifically involved in the 3D digital animation industry, this section goes into further explanation of the 3D aspect of the spot, primarily the 3-shot sequence of the animation peeling off of the vehicle. In the following article, the 'digital effect' refers to the 3D component of the spot, primarily what I just mentioned -- the sequence in which the animation peels off of the vehicle. The 'digital treatment' refers to the compositing work involved in creating the look of the entire spot.
Staff pick for 9th February 2010View the making of tutorial