This is an extended section containing more detailed information regarding the production of the Toyota Matrix commercial. Since I am specifically involved in the 3D digital animation industry, this section goes into further explanation of the 3D aspect of the spot, primarily the 3-shot sequence of the animation peeling off of the vehicle. In the following article, the 'digital effect' refers to the 3D component of the spot, primarily what I just mentioned -- the sequence in which the animation peels off of the vehicle. The 'digital treatment' refers to the compositing work involved in creating the look of the entire spot.
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